Operations Strategy of Asa Essay

The mission of ASA, Inc. is to leave alone students with a more at ease option for food, a reasonably price of the food and pitch services. It would seem to be encouraging students to practice session the on campus food service as opposed to off campus foods. This mission was seen as a broadcast to keep business on campus. ASAs competitive advantage is the location, more than half of the students will whitewash be eating at the ASA facilities. ASA is a specialized food-services operator for university and college, through the surveys to determine customer postulate and the market trends. ASAs core competencies are location of facilities, they could provide a right(a) product fast and more conveniently than off campus competitors. For example, the pizza service, ASA can provide saving service quicker and at a lower cost.Initially, Renee Kershaw chooses to use her pizza operations to compete with off campus eateries base on delivery service and price. The pizza is delivering b y the bicycle on-campus. Students would have not only greater variety only if also the convenience of having food delivered quickly to their rooms. Kershaw special the combinations of toppings available to keep costs down and provide fast delivery. Her competitive priorities were delivery speed and price. The on-campus location and limited combinations of toppings make these priorities possible.The new food tap located on-campus, have the same advantage as ASA. The direct competitor, Pizza Hut was providing a limited selection of pizzas on a walk-up-and-order basis. Most likely they can also provide product at similar prices, and offering a limited menu. But Pizza Hut has the brand names. However, ASA still maintains its delivery advantage. The new competitive priorities might focus on expending product variety and provide good quality, because the grills supervisor had told that the requests for pizza toppings and combinations not on the menu had steadily increased, it show that a customer interest in variety.An increased in product variety will affect two service and cost. The capacities of existing equipment and space allocated for making and cooking pizzas now were insufficient to meet demand. Kershaw will neediness to add capacity and to hire additional workers to maintain service.